Validate
Before you spend a dollar on wax, figure out who in your actual life is a candle buyer. This module walks you through a warm network audit — mapping who in your circle hosts, gives gifts, and buys for the home.
- Warm network audit worksheet
- Candle buyer profile checklist
- Local occasion mapping exercise
- First-buyers list (who to text in week 1)
- Gift occasion calendar for your area
- Go / no-go decision guide
You'll finish with a list of real people who are likely to buy from you in the next 30 days — before you pour a single candle.